Fri, 09 Nov 2018 12:05:58 GMT
After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign.
Developed by TBWA\Paris, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life.
This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.
The campaign is being displayed in all major French cities.
Advertiser: McDonald’s France
Creative Agency: TBWA\Paris
Creatives: José Jacinto, Emmanuel Paon, Alexandra Dedieu
Executive Creative Director: Faustin Claverie et Benjamin Marchal
Art Director: François Claux
Copywriter: Swann Richard
Account Management: Luc Bourgery, Jonathan Serog, Julie Montagne, Solène Pilliard
Illustrator: Chloé Azulay
Categories: Fast food, Retail and RestaurantsTBWA Worldwide, Fri, 09 Nov 2018 12:05:58 GMT