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McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away

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TBWA\Paris launches print ads illustrated by Chloé Azulay

McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away

After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign.

Developed by TBWA\Paris, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life.

This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.

The campaign is being displayed in all major French cities.

CREDITS

Agency / Creative
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Categories: Retail and Restaurants , Fast food

TBWA Worldwide, Fri, 09 Nov 2018 12:05:58 GMT