Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away

Creative 569 Add to collection

TBWA\Paris launches print ads illustrated by Chloé Azulay

McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away

After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign.

Developed by TBWA\Paris, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life.

This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.

The campaign is being displayed in all major French cities.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: McDonald’s France

Creative Agency

Creative Agency: TBWA\Paris

Creatives: José Jacinto, Emmanuel Paon, Alexandra Dedieu

Executive Creative Director: Faustin Claverie et Benjamin Marchal

Art Director: François Claux

Copywriter: Swann Richard

Account Management: Luc Bourgery, Jonathan Serog, Julie Montagne, Solène Pilliard

Illustrator: Chloé Azulay

Categories: Fast food, Retail and Restaurants

TBWA Worldwide, Fri, 09 Nov 2018 12:05:58 GMT