CULT Futures - The Creatology Report
adobe front page
Five By Five
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

McDonald’s France Welcomes You Back, Just as You Are

Creative 172 Add to collection
Directed by Olivier Babinet, the spot was launched by DDB° Paris
McDonald’s France Welcomes You Back, Just as You Are

On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen.

After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac.

Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world.Every day, the brand serves up two million meals, in more than 1400 restaurants.So, you can imagine how many stories happened there. And how many stories will happen at reopening.

To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. 

The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words:‘Here, very soon’. Like ‘Here, very soon, all these people will come back here,meet again after three months, have fun again, and of course enjoy Big Macs again.’

It ends up with the famous McDonald’s signature ‘Come as you are’,which became a special: ‘Come back as you are’. 

This film is directed by Olivier Babinet. The soundtrack toJean-Benoît Dunckel (Air).

Come Back as you are - Print
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: McDonald's France

Product: Brand

Executive Creative Director: Alexander Kalchev

Creative Director: Mélanie Pennec

Copywriting: Mélanie Pennec, Raphaël Porcheron

Management: Paul Ducré, Julie Garguillo, Coralie Bouillier, Cécile Malvache Brand Management


Head of TV Production: Corinne Persch

Director: Olivier Babinet

Production company: Henry

Production Manager: Camille Havard Bourdon

Producer: Hugo Diaz

Post-producer: Sébastien Gros


Music Supervisor: Marine Cremer

Author / Composer: JB Dunckel

Publisher: Prototype recording

Sound studio : Capitaine Plouf

Producer: Guillaume Le Guen


Print Producer: Julie Pacton


Social media manager: Sébastien Balondrade

Genres: Dialogue

Categories: Fast food, Retail and Restaurants

DDB Paris, Thu, 18 Jun 2020 16:53:11 GMT