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McDonald’s Encourages Us to Share the Love on National French Fry Day

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We Are Unlimited teamed up with editorial photographer Mark Seliger for some bright creative
McDonald’s Encourages Us to Share the Love on National French Fry Day

People love McDonald’s fries and they love sharing them too. So, in honor of last Saturday’s #NationalFrenchFryDay, McDonald’s celebrated with a national campaign encouraging consumers to 'Share the Love.'

The 'Share the Love' work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries. The creative showcases two different hands forming the iconic golden arches coming together over French Fries.


The campaign images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to out of home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location.


Also on #NationalFrenchFryDay, McDonald’s shared the love with fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.

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Client

Advertiser: McDonald’s

Chief Marketing Officer: Morgan Flatley

Senior Director : Julie Wenger (Brand Content)

Brand Manager: Karen Adland (Brand and Content)

Senior Manager: Jamie Krinsky (National Media), Janine Ogren (CRM)

PR Manager: Trent Stafford (PR and Brand Engagement)

Digital Marketing Manager: Omer Navaid

Senior Director: Julie Wenger (Brand Content)

Media Agency

Media Agency: OMD

Managing Director: Susanna Earnest

Social Media Strategist: Liz Wendt (Senior)

Social Media Supervisor: Kelly Martin

Supervisor: Max Klindt

Strategist: Blake Stezskal

Associate Directors: Joo Han

Other

PR Agency: WE Communications

Account Director: Kristen Thompson (WE Communications)

Account Manager: Madison Cushman (WE Communications)

Senior Account Executive: Abby Smith (WE Communications)

Chief Creative Officer: Jim Eby (SVP, The Marketing Store)

Art Director: Ryan Smith, Jackie Avellar (The Marketing Store)

Associate Marketing Manager: Mallory Tannous (Marketing Operations, The Marketing Store)

Account Supervisor: Hannah McClelland (The Marketing Store)

PR Agency: WE Communications

Creative Agency

Creative Agency: We Are Unlimited

Chief Creative Officer: Ari Weiss (DDB North America), Toygar Bazarkaya

Creative Director: Mark Wegwerth, Jim White

Art Director: Shelby Tamura

Copywriter: Rachel Dawer, Patrick Winegar

Managing Director: Chris Loeffler

Head of Account Management: Melanie Behling

Social Media: Lora Stock (Head of Social Media Strategy)

Associate Creative Director: Jonathan Pliego, Sean Collander

Account Director: Kate Kerans

Account Supervisor: Nika Longo

Account Executive: Chelsea Chamberlain, Justin Duchene

Art Producer: Jessica Sokolowski

Executive Producer: Marianne Newton

Senior Content Producer: Ross Greenblat

Project Manager: Lauren Lumsden

Head of Design: Aya Baeshean

Senior Designer: Marcus McCoy

Digital Project Manager: Sarah Fielding

Publisher: Roma Real (Social)

Production Business Manager: Ryan Hentsch (Senior)

Digital Agency

Digital Agency: RAPP

Creative Director: Kevin Green

Associate Creative Director: Anna Lee Doughtie

Account Supervisor: Ania Malus-Kitzmann, Kerry Roach

Production Company

Production Company: Mark Seliger Photography

Producer: Coco Knudson

Executive Producer: Ruth Levy

Photography: Mark Seliger

Post Production Manager: Rachel Crowe (Archivist)

Retoucher: Salvatore Fabbri (Printer)

Agent: Ruth Levy

Offline

Edit Company: We Are Unlimited

Editor: Nicholas Maher (Videographer)

Producer: Rachel Lee (Facility)

Genres: People

Categories: Fast food, Retail and Restaurants

We Are Unlimited, Tue, 16 Jul 2019 13:27:04 GMT