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McDonald’s Continues to Explore the Ridiculous Arty Ads It Could (But Doesn’t) Make

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Latest McCafé campaign from Leo Burnett London introduces the new Iced Latte

McDonald’s Continues to Explore the Ridiculous Arty Ads It Could (But Doesn’t) Make
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. 

The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great tasting coffee without the fuss.

Kicking off with a 30-second TV spot airing this week, there will also be video-on-demand, press, out-of-home, digital-out-of-home, social, radio and activation all of which bring to life the ridiculous ways McDonald’s could talk about McCafé Iced Latte in each of those channels, but don’t. 

Continuing to poke fun at the world of coffee advertising, the TV spot demonstrates how the brand could launch the new McCafé Iced Latte using classic advertising methods such as ‘a dramatic explosion of ice and coffee’ or by ‘creating a visual metaphor to highlight how cold the coffee is’. 

In contrast, the ending of the advert shows the new Iced Latte being poured and served inside a McDonald’s restaurant demonstrating that what McDonald’s do do is simply use a double shot of espresso in every Iced Latte.
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Music Company: Yellow Boat Music

Post Production / VFX

Post Production Company: Framestore

Production Company

Production Company: Academy Films

Director: US

Media Agency

Media Agency: OMD UK

Media Planner: Lucy Johnson, Katie Griffiths

Creative Agency

Creative Agency: Leo Burnett London

Chief Creative Officer: Chaka Sobhani

Creative Director: Pete Heyes

Producer: Bruce Macrae

Copywriter: Andrew Long

Art Director: James Millers

Planner: Adriana Ferran

Senior Creatives: Andrew Long, James Millers

Head of Planning: Max Keane

Senior Planner: Adriana Ferran

Group Project Manager: Jamie Teale

Project Manager: Nickie Dixon

Client Service Director: Victoria Reiz

Board Account Director: Kate Tweed

Account Director: Jassmine Wixon

Senior Account Manager: Felicity Davies

Account Manager: Kate Aspinall

Account Executive: Gabriella Kaas


Sound Company: Soho Square Studios


Advertiser: McDonald’s

Clients: Michelle Graham Clare - Director of Food and Beverages, Tom O’Neill – Marketing Manager, Jodie White – Brand Manager, Harry McLean – Campaign Assistant

Genres: Comedy, Visual VFX, People

Categories: Soft Drinks, Hot Beverages

Leo Burnett London, Tue, 14 May 2019 14:54:04 GMT