McDonald's Consolidates Account with DDB Sydney

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DDB's remit will cover both creative and social media for the fast food company
McDonald's Consolidates Account with DDB SydneyMcDonald’s Australia has expanded DDB Sydney’s remit to include social, moving the latter responsibilities from VMLY&R, Sydney.

A spokesperson from McDonald’s said: “After reviewing the support we require from our external partners, we’ve made the decision to consolidate our creative and social agency support; expanding DDB’s remit to include the management of our social channels.

“We enjoyed a productive relationship with VMLY&R and thank them for the work they delivered during their partnership with us.”

Says Priya Patel, managing director at DDB Sydney: “We are thrilled to be expanding our relationship with McDonald’s. It’s a testament to the strength of our 48-year partnership and DDB’s growing social capability. We look forward to this next phase in our story together.”

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DDB Sydney, 4 months ago