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McDonald's Cliffhanger Campaign Offers Fans Free Seasons of TV Shows for Food Purchases

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DDB Paris created the tongue-in-cheek ads that use suspense to promote the fast-food franchise's France-wide giveaway

McDonald's Cliffhanger Campaign Offers Fans Free Seasons of TV Shows for Food Purchases

On February 16th, McDonald’s launched a new special offer.  If you buy a large menu, you get the full season of your favourite TV show to download for free.

A single episode is already great but one full season! That’s really cool

We all know there is nothing worse than the end of an episode, that famous cliffhanger thing.

Well, that’s exactly what DDB Paris thought too. So, they imagined three comedies, with a simple insight applied to real life: One episode is great. A full season is better.

video
Friday night
video
Knight
video
The test
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Sound

Sound Company: Studio 5

Sound Engineer: Cédric Boit, Clément Reynaud, Marine Cremer

Client

Advertiser: McDonald's

Brand: McDonald's

Production Company

Production Company: Stink

Producer: Greg Panteix, Marine Garnier

Director: Emma Luchini

DOP: Christophe Beaucarne

Editor: Benjamin Favreul

Creative Agency

Creative Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Art Director: Assistant

Producer: Corinne Persch

Strategist: Cédric Ledoux

Post-producer: Jérôme Deplatière

Genres: Storytelling

Categories: Fast food, Retail and Restaurants

DDB Paris, Tue, 27 Feb 2018 15:59:20 GMT