Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

McDonald’s Chimes the Sounds of Safety as it Welcomes Back Customers 



Goldstein produced a lively track to combine the sounds of percussion and cleaning to reflect McDonald's pristine standards

McDonald’s Chimes the Sounds of Safety as it Welcomes Back Customers 

Food establishments across the world are committing to new health and safety measures in the wake of the coronavirus pandemic, and McDonald’s is no different. In this new spot from Publicis Middle East, directed by Prodigious’ Henri Bargès, the fast-food brand highlights their renewed emphasis on pristine hygiene standards as stores re-open across the globe.

Henri’s choppily-edited film takes place entirely within a squeaky-clean McDonald’s, where face masks, anti-bacterial sprays and rubber gloves are newly prominent alongside the metallic kitchen tops and branded packaging. As burgers and fries are prepared for delivery, staff around the kitchen double down to ensure that surfaces are kept spotless.

To match the dynamic editing, Goldstein created a lively, percussive track that combines the sounds of cleaning equipment, kitchen utensils and sizzling grill tops. The resulting piece communicates that pristine standards of dining can be achieved without McDonald’s losing any of the vibrant personality that makes it so popular.


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music & Sound Design

Categories: Retail and Restaurants , Fast food

Goldstein, Thu, 16 Jul 2020 12:59:42 GMT