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McDonald's Chicken Is Too Good to Keep to Yourself in Heart-Warming Campaign

Creative 173 Add to collection

The spot from DDB Sydney celebrates special moments of sharing showing that the fast-food restaurant's chicken is too good not to share

McDonald's Chicken Is Too Good to Keep to Yourself in Heart-Warming Campaign
Macca’s has launched a varied new menu of 100% Australian chicken in a new campaign via DDB Sydney. Following a tease campaign running earlier this week, Macca’s is supporting the launch with a hero TVC telling the emotive story of a familiar family moment; moving out.

The 60-second ad, set to Natalie Nicoles’ moving cover of 'You Get What You Give', introduces a young man who’s just moved out of home for the first time. Tired and hungry from a long day of unpacking, he orders from Macca’s new 100% Aussie chicken menu. We expect he ordered it for himself, but instead, the food is delivered to his parents’ house – a sweet parting gift to let them know he’s thinking of them.

Jo Feeney, director of marketing, McDonald’s Australia, commented: “We know that when people discover something new that they love, they want to talk about it and encourage family and friends to try it too. Our new campaign taps into this human insight to share a story of family connection through Macca’s new chicken menu. We’re proud of the unique relationship we have with Australians and will continue to highlight these moments as part of our wider brand positioning.”

The campaign promotes the 100% Aussie chicken menu, including the McSpicy, Parmi Burger, McPieces and Chicken Salt Shaker Fries. It is supported with a bespoke outdoor campaign along with radio, digital, print and social, including a bespoke Snapchat filter.

Chief creative officer, DDB Sydney, Tara Ford, said: “There are times when Aussies naturally turn to Macca’s – moving day being one of them. The story at the heart of this campaign showcases the small and simple gesture of sharing, which seems particularly fitting for the times.”

Macca’s new chicken menu is available after 10:30am at McDonald’s restaurants nationwide from Wednesday 14th October.

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Client: McDonald’s Australia

Marketing Director: Jo Feeney

National Marketing Manager: Tim Kenward

Brand Manager, National Marketing: Jason Khoury


Agency: DDB Sydney

Chief Creative Officer – DDB Australia: Ben Welsh

Chief Creative Officer – DDB Sydney: Tara Ford

Creative Partner: David Joubert

Senior Art Director: Dane van Veen

Senior Copywriter: Kate Allan

Head of Integrated Content: Renata Barbosa

Lead Senior Producer: Tania Jeram

Managing Director: Priya Patel

Managing Partner: Lisa Hauptmann

Group Business Director: Astrid Noble

Business Director: Nicole Drabsch

Chief Strategy Officer: Fran Clayton

Planning Partner: Joseph Smeaton


Production Company: Scoundrel

Director: Luke Shanahan

Executive Producer: Adrian Shapiro

Producer: Morgan Benson-Taylor

Production Designer: Aaron Crothers

DOP: Zoe White

Editor: Stuart Morley, The Editors Sydney

Grade: Fergus Rotherham

Online: Stu Cadzow, The Editors Sydney

Sound Engineer: Abigail Sie and Myles Lowe, Song Zu

Casting: i4 Casting

Music Licensor: Level Two Music, Melbourne

Media: OMD

Genres: Storytelling

Categories: Fast food, Retail and Restaurants

DDB Sydney, Mon, 19 Oct 2020 09:15:35 GMT