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McDonald’s Canada's Summertime Campaign Invites Travellers to Take a Break

Creative 104 Add to collection

Cossette takes over some of Canada's most beautiful landscapes with s subtle hint to enjoy a McDonald's

McDonald’s Canada's Summertime Campaign Invites Travellers to Take a Break

At the start of the busiest period of the summer holiday season, Cossette and McDonald’s Canada seized the opportunity to invite vacationers taking road trips across the country to take a well-deserved break and satisfy their cravings on the way to their destination.

The campaign features Adirondack chairs in the colours of iconic McDonald’s menu items, sitting in the middle of some of Canada’s most exquisite landscapes. 

“Summer’s here and many of us will be able to enjoy the beautiful scenery our country has to offer. This campaign is our way of highlighting our national presence and reminding Canadians that they can count on us to be there on the road to their vacation destination,” said Melissa Hains, Quebec marketing manager at McDonald’s Canada.

“The creative approach to this campaign was a mix of simplicity and ingenuity. The portraits of the chairs turned to face their breath taking surroundings suggest that they too are taking time to soak in the spectacle of nature,” added Cédric Audet, creative director at Cossette.

The campaign is rolled out in newspapers, on signage, and online over the summer. 

Adirondack Chairs
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Agency: Cossette

Advertiser: McDonald’s Canada, Melissa Hains, Andréanne Gilbert, Suzanne Grondin

Creative: Louis-Philippe Tremblay, Anne-Claude Chénier, Alexandre Gadoua, Cédric Audet, Alexandre Jutras, Jean-François Perreault

Product: Vanessa Audigand, Jessica Malo

Strategy: Jean-Xavier Wilhelmy, Simon Provencher-Girard

Production studio: Septième

Production: Mario Lévesque, Daniel Cartier, Eric Verrier

Photography: Olivier Staub

Categories: Fast food, Retail and Restaurants

Cossette Montreal, Fri, 13 Aug 2021 08:50:40 GMT