McDonald’s & BETC New Chapter Of “Come as you are” Campaign.
McDonald’s and BETC are writing the next chapter of the “Come as you are” story.
On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald’s outdoor print campaign. Everyone who participated left with a personalised version of the print – with their own face on it!
The event was filmed and can be found on http://youtu.be/iUYD0R5nOGc
It highlights the new print campaign “Come as you are”, that was released on the 22nd of February and shows different people in their every day lives, ordering at a McDonald’s restaurant.
With its characters that symbolise the great mix of people who go to McDonald’s everyday, the print campaign pays tribute to the unique and precious diversity that only can be found at McDonald’s. Whether you are with your family or with friends, whether you are a biker or a fashion victim, student or CEO, McDonald’s brings people together and allows you to be yourself.
Client: McDonald’s
Client Management: Xavier Royaux / Nathalie LeGarlantezec / Amaya Fournau / Sophie Giry
Agency: BETC Paris
Agency Management: Olivier Sebag / Eugénie Lefebvre / Laura Kerdraon
Creative Director: Stéphane Xiberras
Artistic Director: Benjamin Le Breton
Assistant Art Director: Grégory Pierrain
Copywriter: Arnaud Assouline
Strategic Planning: Clarisse Lacarrau
Photographer: Laurent Seroussi
Art Buyer: Isabelle Mocq-Orain
Production: Rita Productions
Retouch: Pierrick@Sparks
Media Plan: 22nd – 29th of February 2012
