McDonald’s Belgium Trolls Burger King's New Restaurant with Table Service Promo
TBWA\Belgium unveils a giant banner outside the new restaurant to remind passers-by of McDonald's table service offering
TBWA\Belgium has launched a new campaign for McDonald's that trolls the opening of a new Burger King branch in the city centre of Brussels.
Not wanting to miss out on an opportunity to put its own restaurants and unique table service in the spotlight, McDonald's unveiled a gigantic banner - right next to the new Burger King.
McDonald’s brings your Big Mac menu or Chicken Wings straight to your table - unlike other fast food restaurants in Brussels - and thus the new banner read: “Served by a king, or served as a king? Discover our table service at McDonald’s.” The iconic McDonald’s logo was also transformed into a golden crown for the occasion.
The bottom of the banner featured directions to the two nearest McDonald’s restaurants just a few minutes' walk away.view more - Creative
Creative Agency: TBWA\Belgium
Creative Director: Jeroen Bostoen
Creatives: Thomas Driesen
Account: Tom Eilers, Line Martens
Designer: Vincent De Boeck
Studio: Danny Jacquemin
Categories: Fast food, Retail and Restaurants lbbonline.com, Wed, 24 Jul 2019 13:57:44 GMT