McDonald’s and DDB New Zealand Welcomes Back Big Mac and Friends with Timely '90s Banger

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The campaign will profile several Macca’s crowd favourites
McDonald’s and DDB New Zealand Welcomes Back Big Mac and Friends with Timely '90s Banger

Mark Morrison’s renowned hit, Return of the Mack has this week become the nation’s celebratory anthem as Macca’s golden arches flicker back on for business.

McDonald’s through DDB New Zealand have released the new campaign, Return of the Macca’s, through a series of mouth-watering TVCs reintroducing New Zealand to their most desired favourites, naturally incorporating the nineties hit that feels like a love song inspired by the almighty Big Mac – suggested originally by a Macca’s customer via Twitter.

Says Jo Mitchell, director of marketing, McDonald’s: “We are thrilled to be able to offer New Zealanders their favourite meal again via Drive Thru and McDelivery. The brand love demonstrated by the country leading up to today’s long awaited opening has been unbelievable. It is amazing to launch a campaign that perfectly embodies the excitement felt by Macca’s loving Kiwis.”




Says Gary Steele, executive creative director, DDB NZ: “Sometimes the obvious idea is absolutely the right idea. When you work on Macca’s, Mark Morrison comes up a bit, but you know it’s a card that can only be played once. That time has come.”

Return of the Macca’s will also roll out via OOH, digital, social and radio guaranteeing that Return of the Mack will be the no.1 banger hummed and whistled by New Zealander’s for many days to come.




McDonald’s NZ’s PR agency, Mango Communications has worked closely with McDonald’s head of communications, Simon Kenny to support the opening campaign by securing earned nationwide media though all major news outlets guaranteeing coverage leading up to the grand opening and from the early hours of the reopening as eager customers pulled into Macca’s Drive-Thrus across the country.

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Client: McDonald’s

Director of Marketing: Jo Mitchell

Head of Marketing: Deb Fell

Senior Brand Manager: Nikki Jeffcote

Brand Manager: Nadia Smit Els

Creative Agency: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Ben Pegler

Art Director: Gareth Rice

Copywriter: Geordie Wilson

Lead Business Partner: Karla Fisher

Senior Business Director: Lauren Taylor

Business Manager: Helen Southern

Business Coordinator: Chelsea Bostock

Chief Strategy Officer: Rupert Price

Strategy Director: Charlotte Marks

Executive Producer: Judy Thompson

Senior Integrated Producer: Charlotte Glennon

Editor: Dan Cummings

Audio Engineer: Milon Williams

Soundtrack: Return of the Mac, Mark Morrison

Genres: Tabletop

Categories: Food, Restaurant

DDB New Zealand, 2 months ago