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McDeliveryPoint Brings McDonald's to Your Beach Towel This Summer

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The restaurant and delivery platform come together to create the McDelivery Point on the beaches of Punta del Este, Uruguay via Cámara\TBWA

McDeliveryPoint Brings McDonald's to Your Beach Towel This Summer

For the first time during the Uruguayan summer, vacationers can enjoy their favourite McDonald’s meal on the beaches of Punta del Este, with the help of PedidosYa. 

Historically, many tourists from the region spend their holidays in Punta del Este. Considering this summer is facing a lower tourist revenue, due to an economic regional downturn, the brands decided to expand their coverage area in an unprecedented way, creating the McDelivery Point to generate new consumption occasions on six beaches. 

This innovative service for the region aims to bring McDonald’s food closer to all Punta del Este vacationers exclusively through PedidosYa platform, satisfying their hunger without having to move from the beach when they need the most. This is a new experience for McDonald’s customer’s in the region, marking the first time the brand attends this beach for the summer.

Guilherme Coe, marketing manager of McDonald's Uruguay, said: “we are constantly seeking to make our customers' lives easier and more convenient” and added that “the alliance with PedisoaYa aims to satisfy the vacationers of Punta del Este who wish to enjoy their favourite McDonald's flavors on the beach". 

In addition, the marketing manager of PedidosYa, Martina Zubillaga, observed that the objective is to ease the life of its users. “This alliance with McDonald’s allows us to go even further on providing a service to our customers, strengthening our positioning of “delivering whatever they can think of, right away”. 

The brands will also make trash cans specially prepared for the activation available, next to each McDelivery Point and will reinforce with an awareness campaign among vacationers the importance of not contaminating the beaches and throwing waste in the identified trash bins. In an alliance with the Municipality of Maldonado, the garbage cans installed by the brands will be maintained and cleaned out during the entire period of the summer activation. 

The initiative will be communicated in OOH, in alliance with Netcom, digital and radio media. The campaign was created by Cámara/TBWA while Oriental Films was in charge of the visual Production and the audio by La Mayor. 

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Agency/Client

Client: Arcos Dorados (McDonald’s) and PedidosYa

Product: McDelivery

Agency: Cámara\TBWA

Creative

Executive Creative Director: Diego Varela

Creative Copywriter: Nicolas Vignolo

Social Media Manager: Darío Frachi, Daniela Piñeiro

Art Team: Javier Katzenstein, Lucia Corre, Juan Diego Pucurull

Audiovisual Production: Pablo Layerla

Client Approval: Guilherme Coe, Martina Zubillaga, Guillermo Castañeira, Victoria Gianola

Audiovisual Production Company: Oriental Films

Audiovisual Director: Diego Robino

Executive Producer: Diego Robino

Assistant Director: Fabrizio Pioli

Art Director: Costanza Giordano

Cinematographer: Federico Polleri

Production Manager: Melisa Balarini

Musical and Audio Production: La Mayor

Categories: Food, Food Delivery Services

TBWA Worldwide, Mon, 20 Jan 2020 14:06:25 GMT