MCD Partners Named Agency of Record for Digital Marketing for JitJatJo

MCD Partners, a fully-integrated digital agency based out of New York, with offices in Chicago, Miami, Los Angeles and Rochester, has been named AOR for digital marketing for Jitjatjo, overseeing the businesses digital marketing through a period of hyper-growth. Jitjatjo is a disruptive workforce management (WFM) and internal talent marketplace for contingent labour. As Jitjatjo continues to grow its client base and capabilities, MCD Partners will support business objectives by connecting customers with the brand through multi-channel digital media solutions.

“We are excited to partner with MCD and collaborate on growth marketing initiatives with a team of experienced professionals,” said Brittany Valente, marketing director at Jitjatjo. “I am confident that MCD’s values, innovative approach, and diverse capabilities in the digital domain will provide us exceptional support and results during this time of rapid growth.”

Jitjatjo’s proprietary SaaS technology enables enterprises with frontline workforces to transform their labour model and embrace flexible work, while also increasing revenue and reducing labour costs. By leveraging AI and Empathic Intelligence to optimise resourcing, HR departments can accelerate talent acquisition and reduce temp spend.

It was a perfect fit when MCD and Jitjatjo met, as a lot of MCD's work has been focused on acquisition, elevating customer experiences and ultimately helping brands grow big and grow fast. “Jitjatjo is leading the emerging HR Tech category of Internal Talent Marketplaces deploying solutions on three continents” said Ian Magnani, partner at MCD. “We are thrilled to be working with such an innovative company that is applying AI in an empathic way to support both employees and employers. From humble beginnings to international expansion, we are impressed by their commitment to their mission of human betterment for the masses. MCD Partners is thrilled to help solidify them as a leading flexible-work solution for the world's next generation workforce.”