McCann Worldgroup
Mon, 20 Nov 2017 17:25:21 GMT
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McCann's Super Duper Musical for Minecraft Stars Teen Icon Melissa Benoist
Made in partnership with 215 McCann and Minecraft, the music was written and composed by Tony Award and Pulitzer Prize-winner Tom Kitt
Ahead of the launch of Minecraft’s new Super Duper Graphics Pack early next year, Super Duper will make its debut in musical form with “The Super Duper Minecraft Musical” during MINECON Earth. The musical number stars Melissa Benoist (Supergirl, Glee) as she discovers the exciting, new world of Super Duper graphics in Minecraft. The music itself was written and composed by Tony Award and Pulitzer Prize-winner Tom Kitt (Next to Normal, Bring It On musical) in partnership with 215 McCann and Minecraft.
The long-form musical piece will debut during the first half of MINECON Earth on Saturday, November 18th, the yearly Minecraft convention that garners millions of viewers. The event is a community celebration of the game, and also announces the biggest updates and information about Minecraft in the year ahead.
Due to the excitement around “The Super Duper Minecraft Musical,” Minecraft commissioned Tom Kitt to create a song that will act as the finale of the event, to be performed by MINECON Earth host Will Arnett and Mojang’s very own Lydia Winters.
The original “Vanilla” Minecraft is most recognisable for its blocky shapes and pixelated textures. The new Super Duper Graphics Pack bring 4K graphics, dynamic shadows, movement in leaves and grass, and realistic elements such as beams of light and water physics into the game.
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Post Production / VFX
3D: Will Kistler
3D Artists: Tarun Lakshminarayanan, Melik Malkasian,
Compositor: Krystal Chinn, Lane Jolly, Brendan Smith, Danny Song
Designer: Marc Samson, Sylvain Sarrailh, Kenesha Sneed
Designers: Paul Cayrol, Kenneth Lee, Luke Lucas, Chris Martin,
Digital Imaging: Robin Thompson, Andrew Park, (Designer)
Flame Assist: Adam Flynn, Sam Shiflett
Lighting TDs: Jane Byrne, Michael Johnson, Joey Sila, Alan Yang
Matte Painting: Andrew Park
Pre-Viz: Dan Vislocky, Jack Anderson, Kevin Phelps, Jean - Dominique Fievet
Rigging: Nelio Naut, Josh Sobel
Storyboards: Finlay Britton, Max Forward, Tristyn Pease
Texture Artists: Jenny Yang
VFX: Mathew Rotman, Ryan Hurd, Lorenzo Silano
Production Company
Director: Kylie Matulick, Todd Mueller
DOP: Crille Forsberg - Live Action
Executive Producer: Christine Schneider
Executive Producers: Monica Reimold - Live Action
Head of Production: Drew Bourneuf
Managing Director: Neysa Horsburgh
Producer: Nick Read, Trevor Allen - Live Action
Production Company: Psyop
Production Designer: Martin Krejzlík - Live Action
Technical Manager: Jane Byrne
Production Assistants: Jacob Markson
Music
Executive Producer: Susie Boyajan
Mix: Jeff Malen
Music Production: The Practice Worldwide
Producer: Ali Theodore, Anthony Mirabella Kayla Phungglan (Lime)
Recording: LIME Studios (Recording Studios
Sound Engineer: One Union Recording (Senior)
Sound Production: Lauren Mask
Offline
Editor: Brett Nicoletti
Executive Producer: Rob Cavedo
Creative Agency
Account Executive: Sam Brody
Chief Creative Officer: Scott Duchon
Creative Agency: 215 McCann
Director of Business Affairs: Mary Beth Barney
Director of Integrated Production: Alex Spahr
Director of Strategy: Brian Wakabayashi
Producer: Sarah Sweeney
Senior Account Executive: Sam Brody
Client
Advertiser: Microsoft / Minecraft
Brand: Nicolette Suraga, Markus Toivonen, Lydia Winters
Categories: Streaming Services, Media and Entertainment
McCann Worldgroup, Mon, 20 Nov 2017 17:25:21 GMT
