The agency was named Most Effective Network and Most Effective Agency for work on multiple campaigns
McCann Worldgroup dominated the 2020 U.S. Effie Awards, most notably winning the Most Effective Agency Network and Most Effective Agency honours in the U.S. This represents the third year in a row that McCann Worldgroup has collected this prestigious Effies honour.
“Our focus is to deliver strategically powerful creative ideas that build our clients’ brands and grows their businesses,” said Harris Diamond, chairman and CEO of McCann Worldgroup. “To be recognised for this effectiveness by the Effies so consistently, year after year, is a tribute to our strategic, creative and business leadership teams, and, most importantly, to the trust our clients place in us to create the most meaningful and innovative work.”
In being named the most Effective Agency, McCann New York was recognised with a total of 17 Effie Awards. McCann Worldgroup agencies, including McCann Health, MRM, and McCann Detroit, Momentum and Craft, also contributed to the Most Effective Agency Network recognition through numerous wins at this year’s show. Work honoured spanned the network’s global roster of clients including Microsoft, Mastercard, Reckitt Benckiser, Lockheed Martin, the student-led U.S. gun-control advocacy organisation March For Our Lives, Verizon, the U.S. Army, the US Postal Service, Ulta Beauty, Pure and Michigan Tourism.
“We’re proud that this performance belongs to all of our agencies across the U.S, and represents such a broad mix of our clients,” said Suzanne Powers, global chief strategy officer at McCann Worldgroup. “The Effies honours is a great recognition of how all of our disciplines, teams and agencies collaborate to help our clients’ brands play a meaningful role in people’s lives.”
The U.S. Effie Award honours are the latest good news in a long list of creative and strategic honours for McCann Worldgroup globally. The 2020 Effie Effectiveness Index ranked McCann Worldgroup the #1 most creatively-effective agency network worldwide, the industry’s highest ranking for advertising effectiveness. This marks the third consecutive year McCann Worldgroup received this honour.