McCann Worldgroup was named the most effective Agency Network of the Year at the 2018 APAC Effie Awards for wins from nine of its agency offices across the region. The recognition also included McCann Melbourne honoured as Agency of the Year with McCann Philippines ranking in 3rd place. Additionally, McCann Melbourne’s “Made Possible by Melbourne” campaign for the University of Melbourne won the Grand Effie, and the university itself was named both Brand and Marketer of the Year.
“Our achievement as a network in this year’s Effies is a testament to the bravery of our clients and teams, and our relentless focus on creating meaningful and creative ideas that work.” said Charles Cadell, President of McCann Worldgroup APAC and 2018 President of the APAC Effie Awards.
Other McCann offices recognised included Thailand, Hong Kong, India, Sydney, China, Singapore and Korea for clients including Coca-Cola, Mastercard, RB, Cathay Pacific and L’Oréal, amongst others.
Richard McCabe, Regional Strategy Director, APAC, added, “I want to thank our clients and teams for their dedication, talent and collaboration to create work that makes impact. We’re truly humbled by this recognition and for all the hard work that was required to get us here.”