McCann Worldgroup Singapore Launches MW for Good

True to their mission of earning a meaningful role in people’s lives, McCann Worldgroup Singapore recently launched MW for Good— a volunteer initiative that allows McCanners to make an impact through causes they care about, such as, providing positive experiences and social interaction opportunities to vulnerable segments in Singapore. 

The concept came from McCann Worldgroup’s annual Day For Meaning, a day where the entire network pauses business, and all employees globally come together to connect and share strategies for a more inclusive workplace. The Singapore team expressed interest in ensuring opportunities to give back to their community, living the McCann Worldgroup values of Bravery, Integrity and Generosity. 

McCann Worldgroup Singapore has, therefore, partnered with SG Cares, a national movement, championed by the SG Cares Office/Ministry of Culture, Community and Youth and co-led by the National Volunteer and Philanthropy Centre and the National Council of Social Service, to build a more caring and inclusive home for all. 

The team kicked off MW For Good through a fun and exciting activity with children under the supervision of the SG Cares Kreta Ayer Volunteer Centre and Blessings in A Bag at the largest indoor skating rink in Singapore, Hi-Roller, before enjoying a meal prepared by Kampung Siglap Café, a social enterprise allocating all their proceeds to displaced individuals. 

“The SG Cares Volunteer Centre @ Kreta Ayer would like to thank McCann Worldgroup Singapore for putting together a meaningful event at Hi-Roller for the kids from Blessings in a Bag. The planning of the entire event was centred around the interests and needs of the beneficiaries, making it an engaging and purposeful experience”, commented Ng Shou Jin, volunteer executive at SG Cares Volunteer Centre @ Kreta Ayer. 

“MW For Good affirms the kindness and generosity that McCanners have. Seeing how everyone got behind the partnership and ensured the kids would have an unforgettable experience made me very proud of people and community that we have”, said Nicole Golloso, senior HR business partner, McCann Worldgroup Singapore.

McCann Worldgroup Singapore is already looking forward to their next MW For Good activity, which will involve making care packages for senior citizens as part of SG Cares Giving Week in December.