McCann Worldgroup announced today that it has been named Network of the Year by the 2020 Webby Awards. This marks the first time in the network’s history that it has received this recognition. The Webby Awards, known as the 'Internet’s highest honour', are presented annually by the International Academy of Digital Arts and Sciences (IADAS).
“This recognition of our global performance reflects the willingness of our clients to take risks and push boundaries, and the hard work from all our agencies in every region,” said Harris Diamond, chairman and CEO, McCann Worldgroup. “We are grateful to be able to celebrate this good news during such challenging times, and continue to work hard in helping brands play a meaningful role in people’s lives.”
McCann Worldgroup was recognised with a total of 13 Webby Awards for clients that include Microsoft, L’Oréal, Verizon and the United States Postal Service; for its work with the student-led March For Our Lives; and for MRM’s work for the German Youth Association of People with Hearing Loss. The network also won the popular online vote with six 'People’s Choice' Webby awards for clients including Mastercard, Microsoft and the USPS.
In addition to the total of 19 awards at the show, the network received an additional 19 Nominee and 11 Honoree Webby recognitions for clients including Chevrolet, Verizon, L’Oréal, Burger King, Microsoft Xbox, and the NY Lottery. The network won across 18 different agencies in 11 countries. “Obviously being recognised as the top network at the Webbys says a lot about how far we have come and how hard our team around the world has worked. It’s a coveted honour and one we share with all of our brave brand and talented production partners. We look forward to creating more and more things that the Internet loves,” said Rob Reilly, global creative chairman, McCann Worldgroup.
McCann Worldgroup was named Network of the Year in the Advertising, Media and PR category, one of seven media industries honoured by the Webbys to showcase the artists, organisations and creators using their platforms to imagine a better tomorrow through information, education, movement and comedy, while inspiring audiences to take action to enact positive change. The Webby Awards also honour Internet excellence in Websites, Video, Apps, Mobile, Voice, Social, Podcast, and Games.
The Webby Network of the Year honours continues McCann Worldgroup’s industry-leading awards performance that includes recognition by Adweek as the 2019 Global Agency of the Year and being named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. The network was also named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings.
McCann Worldgroup was also recognised as the #1 advertising agency network for promoting good in the 2020 Good Report, a collaboration between WARC and ACT Responsible, and was named for the fifth year in a row to Advertising Age’s prestigious 'A-List'.