Thu, 17 Mar 2022 13:37:13 GMT
McCann Worldgroup was named the #1 Most Effective Advertising Network in the 2022 WARC Effective 100 Rankings. The WARC Awards celebrate excellence in creativity, media and effectiveness for the marketing industry worldwide. This marks the second consecutive year that McCann Worldgroup was honoured with this award.
“It is incredible to see, once again, the passion, intelligence and ingenuity of our teams from across our global network as they drive the most impactful work in the world in partnership with our clients. We are so proud of all of them and honoured by this recognition,” said Suzanne Powers, global president and chief strategy officer, McCann Worldgroup.
In the numerous individual honours that contributed to the network’s global recognition, FP7 McCann Dubai was named the #1 individual agency globally in the Effective 100 rankings. This marks the second year in a row for FP7 McCann Dubai’s success. McCann Manchester finished as the # 8 most effective individual agency and FP7 McCann Cairo ranked #17.
In addition, FP7 McCann Dubai ranked #16 in the WARC Media 100 rankings. And McCann New York ranked #7 in the Creative 100 rankings of individual agencies. McCann Paris ranked #17 in the Media 100, #21 in the Media 100 and #22 in the Creative 100.
“Nothing pleases me more than FP7McCann winning for creative effectiveness. As a commercial art, by definition, we need to deliver on both creativity and effectiveness, or we are not doing our job. There is no greater honour than to be recognised for both. I thank our brave partners and our incredible agency talents that together made this come to fruition,” said Tarek Miknas, CEO, FP7 McCann MENAT.view more - Awards and EventsMcCann Worldgroup, Thu, 17 Mar 2022 13:37:13 GMT