McCann Worldgroup was ranked the Most Effective Agency Network in Europe in the 2019 Effie Effectiveness Index. This is the third consecutive year McCann Worldgroup has earned this distinction in this region. The agency network has been ranked Number 1 for 4 out of the last 5 years; 2015, 2017, 2018, and 2019.
Pablo Walker, president Europe, McCann Worldgroup, said, "I am exceptionally proud of this significant milestone in our region. Not only have we retained our Number 1 position in 2019, but we have done so with a record-breaking performance. This is a huge tribute to our client partnerships and our strategic leadership in the region.”
The Effie Effectiveness rankings also recognised the global marketers who were the most successful in producing effective results with their marketing communications. Many of McCann Worldgroup’s clients in Europe feature in the 2019 Top 100 Most Effective Brands including IKEA, Vodafone, Coca-Cola, KFC, L’Oréal, Tele2, Beko, Aldi and Mastercard.
This year the European network significantly widened the gap in the top rankings and overall, McCann Worldgroup agencies across 18 markets contributed to the network’s Number 1 ranking.
Harjot Singh, chief strategy officer, Europe, McCann Worldgroup added, “To be ranked Number 1 for the 3rd consecutive year is truly remarkable. This is directly a result of our strategic community, our shared vision and passion to win on behalf of our clients. Making work that places brands in a position of strength to play a meaningful role in people's’ lives and deliver commercially compelling outcomes is at the core of everything we do.”
Mark Lund, CEO UK Group, McCann Worldgroup commented, “The UK is delighted to have played a part in this pan-European success. It shows how powerful creativity is when mixed with intellectual rigour.”
This recognition follows the recent news that McCann Worldgroup in Europe was named Campaign Magazine’s Agency Network of the Year in Europe and Top Network in Europe according to the ‘Best of the Best’ report in the 2019 WARC Effective 100 rankings.
McCann Worldgroup was also ranked as the #1 agency network globally in the 2019 Global Effie Effectiveness Index for the second year in a row.