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McCann Worldgroup Promotes Luis Machorro to Managing Director for Hispanic America


Machorro has 25 years of experience in the industry and joined the network in 2004

McCann Worldgroup Promotes Luis Machorro to Managing Director for Hispanic America

McCann Worldgroup announced that Luis Machorro, CEO of MW Mexico, will expand his role to be promoted to managing director for Hispanic America, effective May 1st. The executive will report to Fernando Fascioli, recently promoted to Chairman for Latin America and President for Europe and the United Kingdom. The company's agencies in the Brazilian market will continue to report directly to the Chairman of the region.

Machorro has 25 years of experience in the industry and joined the network in 2004, a career that includes 2 years in Detroit as Global Business Lead for Chevrolet at Commonwealth//McCann, and in 2020 he became the first local professional appointed to lead the Mexican operation of McCann Worldgroup.

Bill Kolb, chairman & CEO, McCann Worldgroup, said: “Luis has demonstrated an impressive ability to drive client growth and creatively effective marketing solutions before and during the difficult period of the pandemic.  In his expanded role across the region and alongside Fernando’s continued leadership, I am confident that Luis will continue to create the conditions for our agencies thrive and collaborate with an agile focus on the success of our clients.”

"The purpose is to keep the entire region united and vibrant with best-in-class agencies, specialties and active communities collaborating to solve client marketing needs and help their brands earn a meaningful role in people’s lives," said Fernando Fascioli. “Luis has a track record of outstanding performance, a care for our clients, our teams and the McCann Worldgroup agencies. Over the last 5 years Luis has strategically assembled diverse teams and pursued for seamless integration to grow client relationships and client business in his country and beyond,” he added.

Under Machorro's leadership, McCann Worldgroup Mexico has remained an industry benchmark in its country. Among recent awards, the agency won for third year in a row best agency accolade from Merca 2.0, the most prestigious agency performance ranking in their market; also the local Grand Effie in 2021 and became Best Agency in Mexico in the Gunn Ranking and Agency of the Year in IAB MIXX 2020. Likewise, Human Rights Campaign highlighted the office as one of the Best Places to Work for the LGBT community and Aequales recently placed it in the Top 5 of its Gender Equity Ranking (category 200 – 1,000 workers).

According to Machorro: “This step will allow me to make a greater contribution to the Worldgroup network, to which I hope to provide the best practices and learning achieved in recent years, reinforcing our skills and talent for the success of our clients and their brands. The level of their success is our success.”

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McCann LATAM, Wed, 30 Mar 2022 14:32:02 GMT