McCann Worldgroup Named Most Effective Agency Network in Europe

McCann Worldgroup was ranked the Most Effective Agency Network in Europe in the 2020 Effie Effectiveness Index. This is the fourth consecutive year McCann Worldgroup has earned this distinction in the region and an unprecedented achievement, unmatched in the industry.

Mark Lund, CEO UK and Europe, McCann Worldgroup, said: " Effectiveness is such an important measure of the value of our work. This is a tremendous achievement and a direct result of our strategic community and leadership who share a vision and passion to win on behalf of our clients.”

The network’s 2020 performance is the outcome of over 504 awards won by the network’s offices in Manchester, Kyiv, Milan, Tel-Aviv, Paris, Prague, Sofia, Bucharest, Zagreb, Moscow, Barcelona, Brussels, Warsaw, Dusseldorf and Frankfurt.

Harjot Singh CSO UK and Europe, McCann Worldgroup said: “At its heart, effectiveness is the celebration of work that causes disproportionate impact that is commercially and creatively compelling at once. To do that, the work has to be both valuable and influential in the way it helps brands change how people think and act. Our ongoing partnership with our clients and our shared ambition for brilliance has been a driving force in our continued and collective success.”

This recognition follows the news that earlier this year McCann Worldgroup in Europe was named Campaign Magazine’s Agency Network of the Year in Europe for the second year in a row. It was also named Top Network in Europe according to the ‘Best of the Best’ report in the 2019 WARC Effective 100 rankings and EPICA European Network of The Year 2019. 

McCann Worldgroup also ranked as the #1 agency network globally in the 2020 Global Effie Effectiveness Index for the third year in a row.