Adstream
CULT Futures - The Creatology Report
Soundlounge
liahome
adobe front page
Five By Five
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

McCann Worldgroup Latam Reinforces Digital Team with Eladio Portela

Hires, Wins & Business 37 Add to collection
Eladio Portela came from MRM Madrid to the region as VP of Performance Marketing & Analytics
McCann Worldgroup Latam Reinforces Digital Team with Eladio Portela

After five years developing the Data and Business Intelligence areas of MRM Madrid, one of the most important European agencies in the field, Eladio Portela moved to Latin America this year to serve as VP of performance marketing and analytics at McCann Worldgroup Latam.

Eladio is based in Santiago and has more than 15 years of experience in data-driven strategies and analytics, digital business, and projects focused on the client. He has supported multichannel brands in the definition and evolution of their business strategy and in recent years concentrated on the integration of online and offline channels in order to create omnichannel brands and important marketing experiences.

“Our focus is to help brands be meaningful to people. Eladio comes to the Latin American team with the challenge of installing new conversations and consolidating capabilities that allow us to truly put the consumer at the center, add business intelligence and data analysis as fuel for strategy and creativity to deliver superior marketing performance," said Fernando Fascioli, president of MW for Latin America and the Caribbean.

The new VP, who has a Master in direct, interactive and relational marketing from ESIC-ICEMD and a MBA from Instituto de Empresa - IE (specialised in Innovation and Information Systems) where he is also an associate professor, expressed that “I am impressed with the digital opportunities that exist in some of the main markets of the region, where there is still great potential to implement transformation processes, improve and create others that allow brands to make better use of  the data they have to connect better with their audiences”. He added that "the team has all the capabilities to be a partner of clients in Data Driven Marketing matters and take them to a new level, thus responding to a greater demand for data strategy services."

Eladio's career considers initiatives for brands such as Coca-Cola Europe, El Corte Inglés, Iberia, Iberostar.com, IKEA, L´Oréal Group, MasterCard, Opel, Barceló Hotels and Vodafone, among many others in sectors such as e-commerce, financial, media, retail, telecommunications and travel.


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
McCann LATAM, Wed, 09 Sep 2020 10:43:00 GMT