After being recognised as Network of the Year in the Latin American Effie Awards, McCann Worldgroup Latam has topped the regional ranking in the categories of Retail, Automobiles and Household products in the latest edition of 2020 Global Effie Index.
Fernando Fascioli, president of McCann Worldgroup for Latin America and The Caribbean, expressed that: "To have a ‘truth well told’, to help brands play a meaningful role in people´s lives are our daily efforts. At this stage, where the pandemic puts health to test but also the economy, creativity and marketing are vital to create demand and move the market. Something without doubt that is recognised by Effie awards and we are very proud of these results”.
Josafat Solís, regional chief strategy officer, noted that: “What makes us happy is that this performance confirms the work we are doing so the brands which we are working for can have a meaningful role in people´s lives, which is reflected in that four of them became number one in Latin America. This is because of the collective effort of teamwork with our business partners, our clients."
Thus, McCann Worldgroup Latam provided the 30% of points that allowed McCann Worldgroup to become - for the third consecutive season - the Most Effective Network of the Year, globally. Besides, MW Lima moved to the fifth position in the global ranking of agencies which also expresses an important progress and puts people's eyes on the effective creativity of this side of the world.