McCann Worldgroup Hong Kong wins the Grand Kam Fan as well as Kam Fan and a Gold in the Design & Crafts category, for Cathay Pacific’s ‘The Altitude Brew (Betsy Beer)’ campaign at 2017 HK4As Kam Fan Awards.
Cathay Pacific has also won the prestigious title of Client of the Year.
The HK4As Kam Fan Awards is organised by the HK4As, and has been held every year since 1984 to recognise the best creative work in the market. The Kam Fan awards is highly regarded as the most prestigious creative recognition in the Hong Kong advertising industry.
McCann Worldgroup Hong Kong Cathay Pacific Team also picked up a Silver award in the Direct category for another Cathay Pacific campaign - The Artmap.
Betsy Beer is the private-label craft beer specially formulated to be enjoyed at 35,000 feet. Fusing science with traditional brewing methods, Betsy Beer is a product like no other. Its launch on selected routes triggered a global conversation on a scale the airline had never seen before. Due to its success, Betsy has now been expanded across all key routes, as well as craft outlets around Hong Kong. Following the campaign, 83% of customers agreed that Betsy Beer differentiated Cathay from other airlines and 74% of customers agreed that Betsy positively enhances the passengers’ travel experience.
“We are thrilled to receive this recognition from the esteemed panel of judges. To have a Hong Kong brand celebrated for its creativity and innovation is something we’re extremely proud of, and it couldn’t have been done without a strong spirit of agency-client partnership”, jointly remarked Brandon Cheung, Managing Director and Martin Lever, Executive Creative Director, Cathay Pacific Team, McCann Worldgroup Asia Pacific.