McCann Worldgroup Europe was named the most effective agency network in its region in the 2017 Global Effie Effectiveness Index, based on the global results announced by Effie Worldwide. This is the 2nd time in three years that the agency network has achieved the Number 1 position in Europe.
Now in its seventh year, the Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more than forty national, regional and global Effie Awards competitions. The 2017 Effie Index is compiled from 3,601 finalists and winning entries from worldwide Effie Awards competitions held between January 1, 2016 and December 31, 2016.
McCann Worldgroup Europe won a total of 348 points with contributions from 14 markets including Israel, Greece, Czech Republic, Romania, Ukraine, Poland, Croatia, Turkey, UK, France, Germany, Hungary, Austria, and Russia.
Pablo Walker, President McCann Worldgroup Europe said, "I am very proud of our region for reclaiming our Number 1 position in 2017. Being recognised for great ideas that deliver real business results to make brands more meaningful than ever is at the core of everything we do. This is a tribute to our strategic team in this region who have forged a fantastic partnership with our creative team."
Harjot Singh, Chief Strategy Officer, McCann Worldgroup Europe added, “With the bar raised higher year on year, the competition is tough and it is a real achievement to consistently lead the Effies across the region. This is also a real testament to our clients across Europe, who truly partner with us in making work that is both creatively and strategically brave. We are delighted to be share this achievement with them.”