An effective year. That is the way that McCann Worldgroup network achievements in Latin America and the Caribbean of the last 12 months can be summarised after obtaining 158 metals in Effie, including four Great Effie (Chile, Dominican Republic, Mexico and Panama) and achieving that Chevrolet became Regional Brand of the Year at Effie Latam for the second year in a row.
“Effie rewards work where marketing meets creativity and collaboratively delivers outstanding results that build brands and develop sustainable businesses. I am very proud of the professional team that made this performance possible in each McCann Worldgroup agency and in each of our clients' marketing teams during 2021. To all, my thanks for writing together a successful story in a year with historical challenges and my invitation is to face 2022 together with the same energy”, highlighted Fernando Fascioli, president of McCann Worldgroup for Latin America and the Caribbean. "Solving increasingly complex challenges requires the collaboration of diverse talents and at McCann Worldgroup we are committed to continuing to integrate these professional teams at the service of our clients' marketing."
At Effie Latam 2021 held last week, MW reached five golds, five silvers, five bronzes and 41 shortlists for brands such as Americanas, Banco de Bogotá, Banco Galicia, Beats, Chevrolet, Coca-Cola, CONMEBOL Dominicana's Got Talent, Entel, Las Rosas Foundation, Mar Viva Foundation, Gollo, Huawei, Ikea, Inca Kola, La Fabril, LATAM Airlines, Mastercard, Nestlé, Novartis, Publimetro, Sanofi, Sodimac and TyC.
“We arrived at the event as the network with the highest number of shortlists, which shows our strength and tireless work to look for a truth well told to develop the most effective creativity for our clients. I also celebrate the diverse source of markets from which we obtained this performance, it reflects our leadership throughout Latin America, we do not focus on a specific country ”, said Josafat Solís, chief strategy officer of MW in the region.
To accomplish this result, the network had the collaboration of markets such as Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Panama and Peru.
These achievements for MW are in addition to recent global recognition as the the #1 Most Effective Advertising Network in the 2021 WARC Effective 100 Rankings, which celebrate excellence in creativity, media and effectiveness for the marketing industry worldwide.