McCann Worldgroup China Welcomes Emily Chang as CEO 

McCann Worldgroup China today announced a change in its leadership, with a new CEO, Emily Chang, taking the helm. Emily has relocated to Shanghai from the US, replacing incumbent CEO, Ronald Sun, who is stepping down after three years in the role.

Emily brings a wealth of experience, joining the ad industry from her previous client-side roles as SVP Marketing, Starbucks (based in Seattle); CMO, Starbucks China; Chief Commercial Officer, IHG; and Head of Retail Marketing Asia for Apple (all based in Shanghai). She also spent 11 years with P&G working across all three of their global business units. 

With 20 years’ in Customer Experience, Business Strategy, Cross-Cultural Team Leadership, Change Management and Brand Building, Emily is a distinguished marketer and a proven leader with end-to-end business experience.  

Alex Lubar, president, McCann Worldgroup Asia Pacific commented: “We are delighted that Emily is joining McCann Worldgroup. She has an exceptional, vibrant track record of building integrated teams and executing cross-platform programs that put customers at the centre of the experience. This is precisely what our clients are looking for in the ever-evolving Chinese marketing ecosystem. This depth of experience coupled with her client-side perspective will prove critical in taking us to the next level in what is one of our biggest and most important markets globally.” 

Alex continued: “We would also like to thank Ronald for his contribution. His tenure has seen a host of business wins and awards for the agency we wish him all the best.”

Emily Chang remarked: “I’m thrilled to join McCann Worldgroup China. During my time at Apple, IHG and Starbucks, I’ve seen what’s possible when we place creativity and innovation at the centre of all that we do. And this role provides the perfect opportunity to craft what I believe customers demand today: delightful, integrated customer experiences that seamlessly merge online and offline elements. Further, with China leading digital advancement in everything from social engagement to ecommerce, and McCann’s mission to help brands play a meaningful role in people’s lives, this is quite literally, my dream job!”

“Emily is an exceptional addition to our operations across China,” said Harris Diamond, global chairman and CEO, McCann Worldgroup. “She brings a wealth of knowledge and experience building and managing global brands on the client side that will be critical to the growth of our local, regional and global clients in one of the world’s largest and most dynamic marketing environments.”