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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

McCann Worldgroup Bids Farewell to Olympics

17/08/2012
Advertising Agency
New York, USA
127
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Print ad announces the end of LOCOG work

 

McCann Worldgroup have celebrated the end of the Olympics – and the end of their work with LOCOG ( the London Organising Committee of the Olympic and Paralympic Games) with a print ad in The Times. The campaign is both a celebration and a farewell to one of the biggest clients an agency could wish for. McCann Worldgroup has been working with the Olympics for the last four years on everything from design to brand strategy and their creative flourishes can be found in every aspect of the games.
 
The ad reads: “After four years dedicated to delivering a successful London 2012, our work here is done. It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don’t wear quite so much Lycra.”
 
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