McCann Worldgroup has been awarded multiple top honors at the London International Awards (LIA) recognizing creative excellence, winning an unprecedented total of six Network of the Year and Agency of the Year titles. This creative achievement at the LIA, which includes six Grand LIAs, reflects a total of 111 awards won by McCann Worldgroup agencies worldwide. McCann Health was named Health & Pharmaceutical Network of the Year (global).
McCann Health India, based in Delhi, was named both Health & Wellness Agency of the Year (global) and Pharmaceutical Agency of the Year (global). McCann was named Network of the Year (North America). McCann New York was named Agency of the Year (global) for the second year running, and Agency Network of the Year (North America).
Grand LIA recipients included campaigns created by McCann New York (3), McCann Health India, Delhi (2), and FP7/CAI, Cairo (1). In total 35 McCann Worldgroup agencies from 18 markets won 32 Gold LIAs, 30 Silver LIAs, 43 Bronze LIAs, and 45 Finalist points. These markets include Argentina, Australia, Canada, China, Egypt, Hong Kong, India, Italy, Japan, Peru, Philippines, Singapore, Spain, Sweden, Thailand, United Arab Emirates, the United Kingdom, and the United States.
“As a global network, none of our agencies stand alone — and the LIA recognition in all of our regions has demonstrated this. We couldn’t do it without exceptionally strong partnerships with clients who have been with us every step of the way,” said Rob Reilly, Global Creative Chairman of McCann Worldgroup.
“It’s an incredible tribute to our McCann Health teams and our clients to win these multiple awards recognizing both our global network overall and our agency in India,” said Jeremy Perrott, Global Chief Creative Officer of McCann Health. “And it’s especially gratifying to see the ‘Immunity Charm’ work for the Afghanistan Ministry of Public Health continue to win top awards in the industry, as it has throughout the year.”
The LIA achievements follow a string of others globally for McCann in 2017, including winning the most top Grand Prix (six) at the Cannes Lions International Festival of Creativity and becoming the most awarded Cannes agency in North America. Also this year, McCann was named Network of the Year and Agency of the Year at the Golden Drum International Festival of Creativity; Agency of the Year at the Cresta Awards; Agency of the Year at the Clio Awards; Agency of the Year at The One Show; North American Agency of the Year at the New York Festivals; Network of the Year and Agency of the Year at the International ANDY Awards, in addition to taking the Best in Show GRANDY award; Network of the Year, Agency of the Year, and Digital Agency of the Year at the ADC 96th Annual Awards; and was ranked No. 1 Network Globally by The Midas Report. Additionally in the effectiveness awards arena, McCann was recognized as Network of the Year at the Latin American Effie Awards and as the most effective agency office in the North America Effies.