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Creative in association withGear Seven
Group745

McCann Visions 'A World Without Textiles' for IKEA

13/07/2012
Advertising Agency
New York, USA
205
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IKEA celebrate a year of softness with this hard-edged spot

 

Imagine a world without textiles. A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cacti. That’s a hard world.
 
To celebrate a year of softness from IKEA, the fun and fluffy parts, the colorful and comfortable parts, McCann New York presents 'A World Without Textiles', a two-minute web film that shows just how hard life would be without textiles and how, with IKEA, “a little bit of softness can change your world.”
 
The film is the first IKEA work to come out of the agency since the Swedish retailer named McCann global agency of record for the catalogue last August. It also gives a sneak peek at the type of additional content that will appear in the upcoming 2013 catalogue, produced in partnership with IKEA’s in-house agency ICOM. 
 
 
Credits: 
 
Agency: McCann New York
Chairman: Linus Karlsson
Vice Chairman: Andreas Dahlqvist
Associate Creative Directors: Koen Malfait, Zack McDonald
Junior Art Directors: Sheila Johansson, Zorica Radovic
Chief Production Officer: Brian DiLorenzo
Producers: Luca Mazzarini, Minnie Tran
Music Producer: Michael Ladman
Executive Project Leader: Rich Whalen
Project Leader: Isabelle Brummer Lewenhaupt
Production Company: Paranoid US
Director: Olivier Babinet
DP: Yves Cape
Executive Producers: Jamie Miller, Claude Letessier
Producer: Pat Harris
Production Designer: Robert Dabrowski
Costume Designer: Fred Cambier
Editorial: Final Cut
Editor: Arianna Tomasettig  
Colorist: Pearly Leung
Mixer: Marc Healy  
Producer: Olivia Chiu 
Music: Maplewood “Everything I own”
 

 

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