Thu, 03 Nov 2016 06:32:22 GMT
McCann Sydney has lured Affinity creative lead
Marcus Tesoriero to become its new creative director, working alongside
executive creative director Jerker Fagerström.
Australian industry heavyweight Tesoriero brings with him extensive experience across traditional and digital fields, as well as specific expertise in mobile and data-driven creative, that will help drive McCann to new heights.
Says Adam Lee, managing director, McCann Sydney: "Marcus and I have worked together previously and we're thrilled to have him on board at McCann Sydney. Marcus has developed a rather unique and well-blended skill set that will serve us well. His passion and drive for invention and new forms of storytelling will help us continue to push the creative output of the agency."
Throughout his 17 year agency career, Tesoriero has collected a raft of local and international awards, from Australian Effies to coveted Lions from Cannes. His client list spans the likes of Audi, American Express, Qantas, The Commonwealth Bank, Lion Nathan, The RTA, Unilever and Coca Cola, and he has held senior creative roles at a succession of large integrated agencies such as DDB and Ogilvy, as well as more specialised digital shops such as The White Agency, AnalogFolk, DT Digital and Affinity.