McCann Sydney Recruits Jerker Fagerström as ECD to Replace Dejan Rasic
Fagerström has established a respected reputation over a successful international career, most recently as ECD at WPP agency DT across Sydney, Melbourne and Auckland.
McCann Australia has appointed internationally
renowned creative Jerker Fagerström as executive creative director of
its Sydney office replacing Dejan Rasic who has left the agency after 2.5 years in the role to pursue personal projects.
Fagerström has established a respected reputation over a successful international career, most recently as ECD at WPP agency DT
across Sydney, Melbourne and Auckland. With a background in strategy
and business development, he brings a unique perspective to the creative
product shaped by his experience of both the European and the
His appointment comes after a strong 12
months for the agency, during which it added 18 new clients, including
SPRITE, Nestlé Purina, Charles Sturt University, AMP Capital Shopping
Centres and Botanica Juices.
Prior to moving to Australia, Fagerström was executive
creative director and managing partner at DDB Stockholm, and before that
head of planning and founding partner at Saatchi & Saatchi in
and his teams have been awarded at every major global awards show,
having collected a Titanium Lion, a Cyber Grand Prix at Cannes, a
Eurobest Outdoor Grand Prix and Gold at the Webbys among other coveted
gongs. He has worked on global clients such as McDonald's, Adidas,
Volkswagen, Lufthansa, Telia, Carlsberg, H&M and the Swedish Armed
Forces, and in Australia his client list has included Bunnings, NAB,
Officeworks, Kmart, Caltex, Bupa and Tourism Australia.
Says Ben Lilley, chairman and CEO, McCann Worldgroup: "Jerker's appointment is
part of McCann's continued investment in world-class talent, which over
the past year has included our Sydney MD Adam Lee, Strategy Director Ian
MacDonald and our rapidly growing media team headed by Lyndell Sawyer.
Like them, Jerker is a first-rate talent who will no doubt have a huge
impact on our clients' business. Plus he has the most awesome name in
Says Adam Lee, managing director, McCann Sydney:
"Jerker is a natural leader with the right kind of skill set across
creative, technology and strategy that today's marketing challenges
require. I believe our clients will love working with him, because he'll
bring great creativity, intelligence and passion to bear on their
Says Fagerström: "McCann is doing great innovative
work across creative, digital and media, and it is an immense privilege
to be part of this team. I am a huge believer in the potent combination
of creative and technology, and I look forward to working with existing
and new clients to help them create great work that works."
Rasic: "I'm proud of the work I've managed to help get out and the
creative department is in fine form with a great bunch of thinkers who
will continue to carry the agency forward."view more - Hires, Wins & BusinessMcCann Sydney, Thu, 19 May 2016 10:33:48 GMT