McCann Shanghai has been awarded Skyworth TV’s global business in a multi-agency pitch, and has been appointed to lead its brand advertising strategy and creative services.
Over the past year, Skyworth TV has won out against steep competition in the category, to capture a market share in China of over 20% - the largest out of all the OEMs.
Skyworth TV is in the process of upgrading and transforming their brand, with communications focusing on brand perception in China and overseas.
Leo Tang, chief brand officer of Skyworth TV, said: “Creativity is the spark to enhance our brand and will contribute to fasten the pace of Skyworth TV’s expansion. McCann offers outstanding insights and creative performance, which fits the needs of our brand communications. I hope this cooperation will push global market visibility and the reputation of Skyworth TV.”
Ronald Sun, joint CEO of McCann Worldgroup China, said: “I am proud of the outstanding performance of our team in the pitch. We look forward to partnering with Skyworth TV and helping the brand represent the very best of China in the global market.”