Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

McCann Selected as Agency of Record for Annovera

Hires, Wins & Business 231 Add to collection

Annovera is a first-of-its kind, FDA-approved female contraceptive

McCann Selected as Agency of Record for Annovera
McCann has today announced that TherapeuticsMD, Inc. (NASDAQ: TXMD) has selected McCann as the agency of record for Annovera - a first-of-its kind, FDA-approved female contraceptive.

“We are excited to work with McCann as we bring Annovera to the market,” said Dawn Halkuff, chief commercial officer, TherapeuticsMD, Inc., Boca Raton, FL. “TXMD is confident that this partnership will continue to help us break down barriers and drive transformational change by championing awareness and treatment of women’s healthcare issues.”

The account assignment for McCann, which follows a competitive pitch, will include brand strategy, creative development and execution for the contraceptive.

“Annovera not only has the potential to change the female reproductive category, but has an ambition to change how modern women are marketed to.” said Devika Bulchandani, president of McCann New York. “We are honored to be named as agency of record, and help empower women to be in control of their reproductive decisions.”
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
McCann North America, Thu, 28 Mar 2019 11:37:31 GMT