McCann Worldgroup today announced that it has been recognised by the Cannes Lions 2016 Global Creativity Report (published this week) as the most awarded network in North America.
The Global Creativity Report is compiled after the Cannes Lions Festival each year, and then released through the Cannes Lions Archive. This audited report provides in-depth statistics on Lion-winning creativity by agency, brand and individual.
Additionally, McCann was recognised as having the single most-awarded campaign at Cannes this year for its work for Lockheed Martin, the “Field Trip to Mars” group virtual reality campaign. McCann Health was also named the Healthcare Network of the Year at the Lions Health Festival that kicked off the 2016 Cannes Lions International Festival of Creativity.
In total the network won 96 Lions across all categories and helped two of its clients, Microsoft and Lockheed Martin, become recognised as two of the top five most-awarded clients at the festival (#3 and #5 respectively). Work for MasterCard, the U.S. Army and Chevrolet also contributed to McCann’s overall recognition in the U.S.
Rob Reilly, Global Creative Chairman, McCann Worldgroup, said, “This kind of achievement only happens when every department in the agency and a host of great clients believe in the philosophy that “creativity” is way more than just an award show word. Creativity is how the world solves really hard problems. When you commit to it, great things happen. We are very honoured to be a part of this list along with many other talented networks.”
The recognition from The Cannes Lions Festival of Creativity follows McCann Worldgroup’s continuing creative honours in 2016, including its Microsoft client’s recognition at the Clio awards as “Advertiser of the Year.” Additionally, the agency won a Grand Clio in Digital Mobile for Lockheed Martin; was named #1 Network at both the 2016 EL Sol and FIAP Creative Awards in Latin America; saw its FP7//McCann agency (its Middle Eastern Agency) receive recognition as the most effective agency in the world by the EFFIE’s; and had Adweek magazine recognise McCann & Lockheed Martin with the Project Isaac top honour, the Gravity Award.