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McCann Oslo bid you Go’Morgen

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‘Hunger Management’ is needed in this new spot for the get-up-and-go yoghurt brand

McCann Oslo bid you Go’Morgen


McCann Oslo have just completed work on a new campaign for Go’Morgen Yoghurt. 
Translated into English they are dubbed ‘Good Morning yoghurts’, intended to give people on the go that instant morrow pick-me-up. 
The witty new ‘Hunger Management’ spot features a number of plays on the need for anger management. Many of life’s little niggles that can infuriate us play part, including kids’ toys stuck in impossibly secure plastic packaging; dropping laundry from the top of the stairs back down to the basement and attempting to recycle cardboard through the unhelpfully tiny holes that accompany such trash cans. 
However, it is not anger management that is needed. It is food. Precisely, it is a Go’Morgen yoghurt.



The ad was shot by Motion Blur’s Henrik Sander and post produced by ShortCut. 
Agency: McCann Oslo
ECD: Tore Woll
Copywriter: Tore Woll
Art Director: Erlend Klouman Hoiner
Account Manager: Kristin Lien
Account Director: Marit Hovik Hartmann
Planner: Svein Saelid
Production Company: Motion Blur
Director: Henrik Sander
DOP: Crille Forsberg
Producer: Espen Horn
Editing: Jens Christian Fodstad
Post Production: ShortCut
Sound: Tormod Ringnes
Song: Where is my mind, Pixies cover by Mike Baiardi


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McCann EMEA, Fri, 21 Sep 2012 10:22:32 GMT