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McCann NY's Epic New Odds Campaign for New York Lottery Inspires Us to “Go For The Win”

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The ad follows the previous Medieval spot, which was also directed by Tom Kuntz, and is a cinematic alien encounter created by Eight VFX

McCann NY's Epic New Odds Campaign for New York Lottery Inspires Us to “Go For The Win”

In the latest NYL spot, “UFO,” follows up last week’s, “Medieval,” with even more overwhelming odds encouraging players to choose between fending off an alien invasion, or playing Take 5. The spot follows the previous related Medieval, also directed by Tom Kuntz, and is set up as a cinematic alien encounter with a fleet of spaceships created by Eight VFX. After brief attempt at communication goes wrong, the head scientists decide that Take 5 is the only winnable way out of the situation. The approach positions Take 5’s 1 in 9 odds as the best choice.

Other Agencies Involved:

Momentum – POS

UM – Media

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Advertiser: New York Lottery

Sales Team: Momentum

Post Production / VFX

CG Artist: Gavin Guerra

ECD: Jean Marc Demmer

Executive Producer: Abbe Daniel

Flame: Luc Job (senior)

Flame Artists: Julien Aucouturier

Managing Director: Baptiste Andrieux

Producer: Hilary Downes

Telecine: Company 3


VFX Supervisor: Keigo Tanako

Creative Agency

Account Executive: Scot Beck, Jennifer McGill

Account Supervisor: Molly Vossler

Business Manager: Natalie Hernandez

Chief Creative Officer: Eric Silver, North America

Chief Production Officer: Nathy Aviram

Creative Agency: McCann New York

Executive Creative Director: Mat Bisher & Dan Donovan

Music Producer: Eric Johnson (exec) Dan Gross(SVP)

Senior Art Director: Johan Leandersson

Senior Copywriter: Andy Sciamanna

Senior Producer: Tamara Lecker

Media Agency

Media Agency: UM

Production Company

Director: Tom Kuntz

Executive Creative Director: Mat Bisher & Dan Donovan

Executive Producer: Eriks Krumins (senior)

President: David Zander

Production Company: MJZ


Music Production: Cavalry

Sound Mix: Heard City


Edit Assistant: Maria Lee

Edit Company: Rock Paper Scissors

Editor: Carlos Arias

Executive Producer: Eve Kornblum

Producer: Taylor Colbert

McCann Worldgroup, Wed, 25 Oct 2017 11:11:01 GMT