McCann North America
Tue, 18 Aug 2015 12:42:35 GMT
Tommee Tippee, the fastest growing baby bottle brand in North America, today is launching a global ad campaign created by McCann New York and themed #ParentOn. The campaign reflects the results of a new poll of 1,000 new moms, commissioned by Tommee Tippee, which found that over half felt entirely overwhelmed by unsolicited advice and opinions.
“Parenting advice is everywhere,” said Eric Silver, McCann’s North American Chief Creative Officer. “It’s hard to escape nowadays, but the truth is parents have always known what to do - from the very beginning. There just weren’t books about it.
“Tommee Tippee wants all parents to take a deep breath, exhale, and do what they were born to do: Parent On! (And maybe have some fun while at it.)”
In that spirit, Tommee Tippee and McCann concluded there must be some actual use for all that extra parenting feedback, so hired a paper making facility to collect baby books and articles, then recycle all the material to create a limited run of baby wipes. Introducing Tommee TIppee Advice Wipes. Made from real, overwhelming baby advice.
The result is not only a new way of using otherwise unwanted baby advice, but an unexpected way to help launch the overall message of the brand.
view more - Creative
Account Executive: (Assistant) Amy Beck
Chief Creative Officer: Eric Silver
Creative Agency: McCann New York
Designer: David Mashburn, Ethan Buller, Rhett Bradbury
Executive Producer: Catherine Patterson
Group Creative Director: John Mescall, Jillian Goger
Integrated Producer: Chandler Simms
Print Producer: (Sr) April Gallo
Production Manager: (Chief Production Officer) Nathy Avriam
Strategist: (Sr) Amanda Perring
Edit Assistant: Nellie Phillips
Edit Company: Craft NY
Editor: Nathan Troester
Producer: Anthony Ramirez
Sound Engineer: Gerard McConville
Director: Spencer Riviera
DOP: Marten Tedin
Executive Producer: Ralph Laucella, Devon Clark
Production Company: O Positive
Production Designer: Kevin Bird
Line Producer: Devon Clark
Colourist: Nathan Troester
Post Production Company: O Positive
Categories: Home, Toilet PaperMcCann North America, Tue, 18 Aug 2015 12:42:35 GMT