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McCann NY & General Mills' Lovely Typography Illustrates Promises by Mums
24/11/2015
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Advertising Agency
New York, USA
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New General Mills campaign launches with wonderful animation from Buck
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General Mills is committed to removing artificial flavors and colors from artificial sources from all General Mills cereals by 2017.  In October, McCann NY called attention to this commitment with a call for a real Trix Rabbit. To create further awareness, the agency is launching a digital campaign that’s all about the commitments parents make to their families. It includes a film about one mom's promise, animated by production studio Buck, as well as a typographically illustrated Instagram component.

In the Taste of General Mills blog, Steve Bruch, associate marketing manager, Cereal said of the film: “There’s something really special about the calligraphy in this video. Like a handwritten note, it is more personal. The calligraphy and art also convey an array of emotions – highlighting the humor, challenges, and unconditional love that every parent experiences in every day moments with their children.”


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Agency / Creative
Production
Editorial
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Animation
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