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McCann NY Brings Cinco de Mayo Stories to Life for Jose Cuervo Campaign

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Actor Luis Guzman stars in new campaign created in collaboration with Stink Digital

McCann NY Brings Cinco de Mayo Stories to Life for Jose Cuervo Campaign

In anticipation of Cinco de Mayo, Jose Cuervo, one of the only existing tequilas around during the original Cinco, launched a social campaign to have fun with the fact that few people who celebrate it know the actual history behind this holiday.  

The all-digital program, dubbed ‘Write Your Cinco’, created by McCann NY, debuted on April 14 an online video, featuring actor Luis Guzman delivering a straight-faced, clearly far-fetched account of what may have happened on that historic May 5th day.  Consumers were encouraged to make up and submit their own version on twitter and Facebook, using the hashtag #WriteYourCinco or by visiting

And submit they did.

Today, in celebration of Cinco de Mayo, the 23 winning Cinco stories are being revealed and displayed in east LA on a fancifully spirited mural painted by renowned Tijuana street artist, Charles Glaubitz.

The implied message - it’s okay not to know the history of Cinco de Mayo, as long as you celebrate Cinco the right way with Jose Cuervo®.

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Production Company

Production Company: Stink Digital

Creative Agency

Art Director: Zoe Kessler

Chief Creative Officer: Eric Silver, Tom Murphy, Sean Bryan

Copywriter: (Jr) Molly Wilkof , Alex Cherkasov

Creative Agency: McCann NY

Executive Creative Director: Mat Bisher

Group Account Directors: Lauren LaValle

Integrated Producer: (Exec) Catherine Patterson, (Sr) Jill Ann Toloza, Chandler Simms

Producer: (Associate) Kweku Taylor-Hayford, Myles Potters

Head of Production: (CPO) Nathy Aviram

Digital Production Company

App/Digital Production: Stink Digital

Art Director: Olivier Gillaizeau

Executive Producer: Alex Sturtevant

Producer: (Sr) Lauren Keller

Social Developer: Marco Rosella

Tech Director: PJ Ahlberg

UI Design: Stefan Dufgran

Genres: Comedy

Categories: Spirits, Alcoholic Beverages

McCann North America, Wed, 06 May 2015 14:02:05 GMT