In anticipation of Cinco de Mayo, Jose Cuervo, one of the only existing tequilas around during the original Cinco, launched a social campaign to have fun with the fact that few people who celebrate it know the actual history behind this holiday.  

The all-digital program, dubbed ‘Write Your Cinco’, created by McCann NY, debuted on April 14 an online video, featuring actor Luis Guzman delivering a straight-faced, clearly far-fetched account of what may have happened on that historic May 5th day.  Consumers were encouraged to make up and submit their own version on twitter and Facebook, using the hashtag #WriteYourCinco or by visiting WriteYourCinco.com.

And submit they did.

Today, in celebration of Cinco de Mayo, the 23 winning Cinco stories are being revealed and displayed in east LA on a fancifully spirited mural painted by renowned Tijuana street artist, Charles Glaubitz.

The implied message - it’s okay not to know the history of Cinco de Mayo, as long as you celebrate Cinco the right way with Jose Cuervo®.