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McCann NY Begins Search for the Real Trix Rabbit with Wonderfully Fluffy Video

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Online video kicks off search for real rabbit versions of the 57 year-old Trix mascot

McCann NY Begins Search for the Real Trix Rabbit with Wonderfully Fluffy Video

General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals.  

The online-only campaign, created by General Mill’s agency, McCann New York, includes a wonderfully fluffy video inviting all silly rabbits and rabbit wannabe’s to be part of the open casting call.  Applicants can scope out the adorable competition by following #RealTrixRabbit on social media from now through November 8, 2015.

The winning rabbit will be featured on its own commemorative, limited-run Trix box in the rabbit’s hometown. Afterwards, the iconic cartoon Trix Rabbit will hop back on the box.

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Post Production / VFX

Post Production Company: WAX

Talent Acquisition

Talent Acquisition: Christie Wenzel

Creative Agency

Account Management: Amber Greenwalt, Britta Larson, Ben Blaska

Art Director: Jesse Yowell

Business Manager: Brent Larson

Copywriter: Andrew Siegel

Creative Agency: McCann NY

Executive Creative Director: James Dawson-Hollis & Bill Wright

Head of TV / Production: Nathy Aviram

Senior Producer: Cindi Blondell

Associate Creative Director: Jared Isle

Production Company

Director: Josh Miller

Production Company: Humongous Productions


Composer: Jon Whitehouse/Kinsey Whitehouse

Sound Engineer: Rob Fielack

Sound Mix: Plush

Voice-over: Judy Keller


Edit Company: WAX

Editor: Jason Sager

Genres: Comedy

Categories: Breakfast, Food

McCann North America, Tue, 27 Oct 2015 15:48:20 GMT