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McCann New York Creates 'Mr Mucus Misinforms' Series for Mucinex

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The latest from Mucinex’s ongoing 'Let’s End This' campaign will be delivered across TV, digital and social with augmented reality on The Weather Channel

McCann New York Creates 'Mr Mucus Misinforms' Series for Mucinex
In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12.

The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours.

The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points.

On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news”. The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief.

'Mr Mucus Misinforms' will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel .In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube.


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Client

Advertiser: RB/ Mucinex/ Mucinex DM

Creative Agency

Account Executive: Lauren Galasso

Chief Creative Officer: Tom Murphy and Sean Bryan (Co-Chiefs)

Creative Agency: McCann NY

Creative Chairman: Rob Reilly (Global)

Group Account Directors: John Danbeck (SVP)

Group Strategy Director: Zulay Tomasiello (Planning, SVP)

President: Chris Macdonald, Leo Tarkovsky, (McCann Humancare)

Producer: Katie Boyko

Senior Art Director: Haley Cole

Senior Copywriter: Jillian Menor

McCann North America, Mon, 18 Dec 2017 17:30:03 GMT