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McCann New York Asks Parents to Love Cereal 'Again' in General Mills Campaign

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Campaign celebrates that 75 percent of their cereals no longer include artificial flavours and colours

McCann New York Asks Parents to Love Cereal 'Again' in General Mills Campaign

Anyone who has ever played ‘peek-a-boo’ or ‘aeroplane’ with a child knows that when kids love something, they want to experience it again, over and over...and over.

 

McCann New York have created ‘Again’, a new campaign for General Mills. Timed to an announcement that as of today 75 percent of their cereals no longer include artificial flavours and colours from artificial sources, the campaign taps into this universally shared observation to convey an important message, now parents can love General Mills cereals – again.

 

The work spans Broadcast, Digital (including Facebook, Twitter, Instagram, General Mills Cereal Page), Social, PR, Search and Events.  

 



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Production Company

Director: Jun Diaz

Executive Producer: Drew Santarsiero

Producer: Leah Fleischmann

Production Company: Smuggler Films

Music

Music Production: Finger Music

Sound Engineer: Phil Loeb

Sound Mix: Heard City

Offline

Edit Company: Work Editorial

Editor: Ben Jordan

Creative Agency

Account Supervisor: Ben Blaska

Art Director: Zoe Kessler

Business Manager: Brent Larson

Chief Creative Officer: Eric Silver (North America); Tom Murphy, Sean Bryan (New York)

Copywriter: Molly Wilkof

Creative Agency: McCann NY

Executive Creative Director: Larry Platt

Executive Producer: Amanda Revere

Group Account Directors: Amber Greenwalt

Music Supervisor: Eric Johnson, Mike Ladman (Producer)

Team Manager: Christie Wenzel

Chief Production Officer: Nathy Aviram

Categories: Food, Breakfast

McCann North America, Fri, 22 Jan 2016 11:21:04 GMT