Wed, 03 Jun 2015 11:37:18 GMT
Texting while driving is a habit that is becoming more popular every day, and several campaigns to fight it have been created worldwide. While the majority of them addresses the driver´s consciousness, this McCann Mexico campaign created for Chevrolet tackles the opposite side of the equation: the person who is on the other side of the conversation, texting the driver.
The campaign consists of a film and three print ads all under the concept “When you text a driver, you become the hazard.” In the film, we see a man sitting on a toilet who is happily texting across the road, until he finally stops in a curve. We see the driver he is texting come at him head-on, who is obliviously looking at his mobile. He manages to brake and skid to avoid crashing into his friend who is sitting on the toilet.
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Music Production: Héctor Ruiz @ MCO Studios
Executive Producer: Juan Aura, Mark Castro, Gabriela Goela
Production Company: Antídote MP
Art Director: Pablo Motta, Ricardo Montes de Oca
Chief Creative Officer: Javi Carro
Copywriter: Javier Echevarría
Creative Agency: McCann Mexico City
Producer: Juan González, Rafael López
Categories: Road safety, Corporate, Social and PSAsMcCann LATAM, Wed, 03 Jun 2015 11:37:18 GMT