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McCann Mexico's Motor Toilet Highlights the Dangers of Texting Drivers

Creative 689 Add to collection

Bizarre new film for Chevrolet carries an important message

McCann Mexico's Motor Toilet Highlights the Dangers of Texting Drivers

Texting while driving is a habit that is becoming more popular every day, and several campaigns to fight it have been created worldwide. While the majority of them addresses the driver´s consciousness, this McCann Mexico campaign created for Chevrolet tackles the opposite side of the equation: the person who is on the other side of the conversation, texting the driver.

The campaign consists of a film and three print ads all under the concept “When you text a driver, you become the hazard.” In the film, we see a man sitting on a toilet who is happily texting across the road, until he finally stops in a curve. We see the driver he is texting come at him head-on, who is obliviously looking at his mobile. He manages to brake and skid to avoid crashing into his friend who is sitting on the toilet.



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Music

Music Production: Héctor Ruiz @ MCO Studios

Production Company

Executive Producer: Juan Aura, Mark Castro, Gabriela Goela

Production Company: Antídote MP

Creative Agency

Art Director: Pablo Motta, Ricardo Montes de Oca

Chief Creative Officer: Javi Carro

Copywriter: Javier Echevarría

Creative Agency: McCann Mexico City

Producer: Juan González, Rafael López

Genres: Comedy

Categories: Road safety, Corporate, Social and PSAs

McCann LATAM, Wed, 03 Jun 2015 11:37:18 GMT