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McCann Mexico Win Big at Effies



Most awarded agency of the 2012 awards

McCann Mexico Win Big at Effies


McCann Mexico was the most awarded agency in the Effie Awards 2012 edition. The agency won 5 awards in the most competitive edition of the awards ever, with a record 94 clients and 44 agencies participating, for a total of 137 cases fighting for 39 prizes in 21 categories.
From the total of 9 cases submitted by the agency, 5 made it to the final round (55% conversion), as 3 Silvers and 2 Bronzes. The McCann campaigns awarded with Silver were CPW Fintness Cereal; Nescafé Dolce Gusto and Chevrolet Sonic, the last one beeing a digitally centered campaign. The Bronzes went for GM/Chevrolet Aveo and for Mexican Army, the latest being the only prize given out in the highly contested Institutional Advertising Category.
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McCann LATAM, Mon, 15 Oct 2012 16:46:29 GMT