was the most awarded agency in the Effie Awards 2012
edition. The agency won 5 awards in the most competitive edition of the awards ever, with a record 94 clients and 44 agencies participating, for a total of 137 cases fighting for 39 prizes in 21 categories.
From the total of 9 cases submitted by the agency, 5 made it to the final round (55% conversion), as 3 Silvers and 2 Bronzes. The McCann campaigns awarded with Silver were CPW Fintness Cereal; Nescafé Dolce Gusto and Chevrolet Sonic, the last one beeing a digitally centered campaign. The Bronzes went for GM/Chevrolet Aveo and for Mexican Army, the latest being the only prize given out in the highly contested Institutional Advertising Category.