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McCann Melbourne Wins Three-Year Creative Services Contract with WorkSafe Victoria

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McCann will be WorkSafe's primary advertising agency until 2020, under a non-exclusive contract arrangement.

McCann Melbourne Wins Three-Year Creative Services Contract with WorkSafe Victoria
McCann Melbourne has secured a three-year contract to provide creative services for WorkSafe Victoria.

The agency won the contract following an open market, two-stage tender process which began late last year. The new contract will begin on 1 July 2017.

WorkSafe's executive director of external affairs, Linda Timothy, congratulated McCann on its success: "McCann has enormous experience and delivered an outstanding proposal. We are confident that, together, we can create new ways to drive home the workplace safety message."

McCann managing director Adrian Mills said the agency was excited about the WorkSafe partnership and the challenges that lay ahead.

Says Mills: "In Victoria, WorkSafe and the idea of workplace safety are evolving. With evolution comes an opportunity to make an even greater contribution through use of brand and communication.

"We deeply appreciate the opportunity to partner with the WorkSafe team on this journey and the responsibility that carries. We couldn't be more excited."

Dr Timothy said a wide range of agencies had responded to the initial EOI, and a short list of selected agencies had impressed WorkSafe with the strength of their presentations during the pitch process.

Dr Timothy paid tribute to the work of the Shannon Company and whiteGREY, which had worked closely with WorkSafe under its previous creative services arrangements.
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McCann Melbourne, Fri, 30 Jun 2017 05:21:14 GMT