McCann Melbourne Takes Out Global Silver Effie in New York
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The agency's L'Oréal Paris True Match foundation campaign scored the silver
McCann Melbourne continues its Effie success, winning a global Silver Effie for its work on L'Oreal Paris True Match foundation, recognising the campaigns excellence in marketing effectiveness.
Alongside McCann Paris, Ireland and London, the award ceremony which took place in New York last night follows the recent recognition for the agency including McCann Melbourne being named Agency of the Year at the APAC Effies for 2018 along with a Grand Effie for its work 'Made Possible' with University of Melbourne. Additionally, McCann Worldgroup was last year crowned the most Globally Effective Creative Network by the 2018 Global Effie Effectiveness Index.
For many years, the mass foundation market has lacked the diversity that represented Australia's diverse community, the True Match 'My Skin, My Story' campaign, headlined by Dami Im, celebrated the diversity of stories that each women felt about her own skin, and how it proudly represented their identity.
Says McCann Melbourne Head of Strategy, Roshni Hergerman: "The True Match campaign aimed to create a dialogue about our unique skin stories, and what it means to find a foundation that reflects their true self. We are proud to be acknowledged at a global level for our contribution to this narrative."
Adds McCann Australia Chief Creative Officer, Pat Baron: "It has been an amazing month for McCann Australia and the network globally. The creative and strategic team across the L'Oréal True Match campaign have created insightful and relevant content that reflects not only the innovation of the brand but its understanding of Australia's growing diversity."
Says L'Oréal Paris Cosmetics Marketing Director Sjaan Lawson: "The True Match campaign represented the mosaic of beauty, and individual worth of women in Australia. It is an absolute honour to receive this prestigious award and be recognised amongst the global best."
McCann Worldgroup was also ranked as the #1 agency network for effectiveness 2018 in Europe, APAC and the Middle East North Africa regions, with New York the top agency office in the North American Effie tables.