McCann Manchester and UK Awarded at Effies for Aldi UK and RLWC
McCann Manchester and McCann UK dominated at the Effie UK Leadership Summit & Awards this year with a raft of wins across its client portfolio including a Grand Effie for 10 years of success for Aldi.
The agencies collected three bronzes, two golds and a Grand Effie at the recent virtual awards event for campaigns for clients, RLWC21 and Aldi UK.
You can view the details of the awards below:
Category – Rising to the Challenge of 2020
Bronze - How the Rugby League World Cup 2021 sold tickets a year out from the tournament beginning by offering the hope for people to come together again for Rugby League World Cup 2021.
Entertainment & Sports
Bronze - How the Rugby League World Cup 2021 sold tickets a year out from the tournament beginning by offering the hope for people to come together again for Rugby League World Cup 2021
Small Budget
Gold - How the Rugby League World Cup 2021 (RLWC2021) sold tickets a year out from the tournament by offering hope for people to be together again for Rugby League World Cup 2021
Sustained Success
Gold - How Aldi keeps on winning Christmas with Kevin the Carrot for Aldi UK
Grand Effie - 10 years of success for Aldi
Commenting on the wins, McCann Manchester CEO, Karen Buchanan said: “Effectiveness shows the true value of the work we do with and for our clients and is built into our culture. We are thrilled to have campaigns for both existing and new clients recognised. And to mark these five Effie wins with a Grand Effie for Sustained Success for Aldi is a huge achievement, Aldi continues to maintain the top spot across everything they do.”
McCann Bristol was a finalist in the small budget category for its pink lady apple campaign.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honour the most effective advertising efforts. The awards now recognise all forms of effective marketing and the companies and individuals creating effective work across the globe.
